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This web site model-car-world.co.uk states the following, "118 Scale Diecast Model Cars." We noticed that the website also stated " Filter your choice by making a selection in the boxes on the right." It also said " Jaguar XK120 1948 SPECIAL PRICE - 118 Diecast Model Car. MG METRO 6R4 33 EXPORT 7 118 Diecast Model Car SPECIAL OFFER! WAS 86. 99! RANGE ROVER 2013 118 Diecast Model Car. RANGE ROVER 2013 118 Diecast Model Car. AUDI R8 GT 118 Diecast Model Car. MERCEDES BENZ 500K SPECIAL ROADSTER 1936 118 Diecast Model Car." The header had diecast models as the highest ranking optimized keyword. It is followed by model cars, diecast, and scale model cars which isn't as ranked as highly as diecast models. The next words model-car-world.co.uk used was Ford. BMW was included but might not be seen by web engines.